Writing an Autoresponder That Gets Results
- Focus on the reader.
- What does your subscriber need?
- What are their main problems that you can help solve?
Approach it from their point of view with a purpose to be of service.
Consider the ‘from’ line
Use a genuine email address people can reply back to. People pay attention to where the email is coming from so stay consistent. You can use the company’s name or your personal name with the business email – both are fine. It is nice to have it recognisable by name and your brand name. Have a look at your inbox.
Make it personal
The people you connect with are not just a number, you are talking to real people here. Talk to them as if you would talk to a friend sharing a cup of coffee. Personalise your emails and include a salutation (Dear followed by the recipient's given name or title). Write informally, use abreviations or jargon. Ditch the corporate lingo or industry buzz words and don’t sound like a spammer. You want to sound like you are writing an email and not a press release.
Highlight the benefits
People are not just interested in hearing how great your products or services are, show it.
What do they get after using your thing:
- more time,
- more money,
- less overwhelm or stress,
- better life or health?
Tell them that.
Craft an attention-grabbing subject line.
State a benefit or make them curious.
Proofread your emails
Keep your email short and use correct grammar, spelling and punctuation. The quality of your marketing materials makes a statement about you being a true professional. Get help if you want. Part of our Mentoring package can cover this if you have available time.
Make your emails easy to read
You should be writing to a 12 year old level so it is super easy to understand, unless industry specific.
Always preview or test your emails to make sure everything looks right.
- The images should be appealing,
- The links should be working
- Paragraphs should be short and to the point.
- Use bulleted lists
- Lots of while space.
Call to action
- Always add a call to action.
- What do you want them to do?
- Do you want them to click on a link,
- Share a piece of content,
- or buy something?
Say it and say it clearly
Don’t spam. Don’t ever send email if the person has not given you permission to do so and never share their information with anyone else. Don’t go crazy with affiliate offers or promotions, either. The general rule is 7 touch point emails that deliver Quality Relevant Content and then a sell. So it depends on how often you email, if you are constantly selling and that is all you do, you will end up with many opt outs and dissatisfied people as no-one likes to be constantly sold to.
Lastly, the whole purpose of writing an autoresponder is to keep people engaged so when they respond to an email, always respond back promptly.
The aim of an effective autoresponder is to create trust in your business.
Start with the autoresponder framework first.
Think about your offers and then use your autoresponder as a way to create a story.
Help your subscribers understand their problem by telling them you discovered the solution, talking about the failures you faced on the way and how you are qualified to help.
That’s the job of your autoresponder.
We use Infusionsoft, however we did start with Mailchimp and have a nice library of tutorial videos you can follow along. Mailchimp also provide some great tutorials.