A simple funnel and a more complex funnel.
A funnel is started by having an opt in box on your website or facebook, this is how you build a database and connect with your community.
What it does is allows you to have leverage as you can email the one email, personalised to one person, however it is sent to many.
That is leverage.
A funnel starts by asking for name and email.
The person will then get something in return
a gift of some sort,
a series of emails,
a bonus webinar...
Here is what a simple funnel looks like
and here is what an Infusionsoft Funnel can look like
or a pretty colour one...